This project is a rebranding concept for The Schubert, a traditional old-town cinema located in the center of Graz. The over one hundert years old cinema combines film screenings with a cozy cafe lounge and a small garden, creating a warm and welcoming atmosphere.
The aim of this rebranding was to preserve the classic and timeless identity of the cinema while giving it a fresh and contemporary visual language. The fictonial rebranding project was developed as part of a university assignment.